Use an additional strategy, there is only a tiny fraction of shows on those platforms.
E.g., "Join MatchMaker.fm and connect with over 2,500 active shows." There are 3.5 million (!) podcasts out there.
2
HOW INVITATIONS HAPPEN
Direct outreach
↓
🎤 YES
↓
Inbound & invited
How Podcast Invitations Actually Happen
There are two paths:
1. Direct outreach based on relevance & authority
2. Inbound or invited opportunities as visibility compounds
💡
THE TAKEAWAY
Our focus is on creating pitches that feel obvious to say yes to.
💥
3
Step 3
The Hit
aka Getting the Host's Attention
3
STEP 03 · THE HIT
💭
Point of view
Recognizable themes
Authority stories
Your Brand Story & Your Topics
Strong podcast guests are known for:
A clear point of view
Repeated, recognizable themes
Stories that reinforce authority
💡
THE TAKEAWAY
Your topic needs to add value to the podcast audience.
3
STRATEGIC STORYTELLING
📖
Trust
Tangible
Credible
Strategic Storytelling
The right story does this well:
Builds trust and connection
Makes your expertise tangible
Positions you as relatable and credible
💡
THE TAKEAWAY
Stories are not only entertainment, they are evidence.
3
SPEAKING TOPICS
Create Speaking Topics That Convert
Strong topics
✓Are audience-first (not about you)
✓Solve a specific problem
✓Feel relevant right now
✓Match the tone of the show
Avoid
×Broad titles
×Vague transformation promises
×Overused buzzwords
💡
THE TAKEAWAY
If the topic isn't compelling, the pitch won't matter.
3
TOPIC STRUCTURE
🎯
Outcome
👥
Audience
🔄
Angle
How to Structure a Strong Podcast Topic
A strong topic includes:
Clear outcome
Clear audience
Clear angle
You should have:
3–5 core topics, used repeatedly, refined over time
🎁
WITH THE VIP DAY
You will receive 3–5 core topics of impact and your refined brand story.
✉
4
Step 4
The Stage
aka Writing & Sending Your Pitch
4
STEP 04 · THE STAGE
✉
Fits this podcast
Audience will care
You're credible
Writing & Sending Your Pitch
Your pitch must answer quickly:
Why this topic fits this podcast
Why their audience will care
Why you are credible to speak on it
💡
THE TAKEAWAY
This is not a sales email; it is a relevance email.
4
THE ANATOMY
The Anatomy of a High-Converting Pitch
1
The subject line – specific & relevant
2
The greeting – double-check before sending
3
Relate to the podcast host – show you know the podcast
4
Briefly introduce yourself – who you are & why relevant
5
Proof you're a credible expert – short, credible, clean
6
Topic suggestions – 2–3 max (link out to previous interviews)
7
No pressure sign-off
8
Optional: PS section OR a personalized video (e.g., with Loom)
4
PROFESSIONAL PERSISTENCE
Send
the pitch
+7 days
first follow-up
+4 weeks
second follow-up
Follow-Up = Professional Persistence
Send pitches manually (no automation!)
Track what you send
Always follow up. First: after 7 days. Second: after 4 weeks.
Big show = more follow-ups
💡
THE TAKEAWAY
Silence does not equal rejection. It usually means busy.
4
TRACKING
📧
👀 Read
⏳ Not read
Use MailSuite to Track What's Happening
mailsuite.com – get the paid version, it's $10/month.
If the host has not read your email, your subject line wasn't attention-grabbing enough. Send the exact same pitch with a different subject line a couple of days later.
If the host read it but didn't reply, follow up.
🎤
5
Step 5
The Performance
aka Becoming a High-Impact Podcast Guest
5
STEP 05 · THE PERFORMANCE
🎤
Prepared
Generous
Human
Becoming a High-Impact Podcast Guest
Great guests:
Are prepared, not scripted
Listen more than they perform
Share generously
Speak like a human, not a brand
💡
THE TAKEAWAY
Your presence is part of your positioning.
5
BEFORE THE INTERVIEW
Interview Preparation
📅
Mark your calendar
Add the Zoom link.
🎧
Listen to past episodes
🔄
Understand the format
💬
Prepare key talking points
👉
Prepare your CTA
💡
THE TAKEAWAY
Do not script answers; prepare directions.
5
DURING THE INTERVIEW
Being a Great Podcast Guest
During the interview:
Be present
Watch your body posture and smile
Share generously
Speak in stories
Be human, not polished
THE GOAL
🤝 Build trust
🔗 Create connection
✨ Leave listeners wanting more
5
RELATIONSHIP & LEVERAGE
After the Podcast Interview
Once the interview is recorded:
✓Send a thank-you message within 24 hours
✓Confirm the publishing date and next steps
✓Add the episode to your tracking sheet and calendar
✓Let the host know how you will promote the episode
✓Ask how else you can support the promotion on your end
Optional but powerful: send a short thank-you note or small gift. It's not about the value, it's about being memorable and professional. Strong podcast strategies don't end with the interview, they turn one conversation into a long-term relationship.
📣
6
Step 6
The Promotion
aka Leveraging Your Interviews for Clients, Cash & Reputation
6
STEP 06 · THE PROMOTION
💰
Authority signals
Sales conversations
Media credibility
Content assets
Where the Real ROI Lives
One strong interview can be leveraged into:
Authority signals
Sales conversations
Media credibility
Long-term content assets
💡
THE TAKEAWAY
Podcasting is not the end, it's the starting point.
6
AFTER PUBLISHING
Leverage Every Interview
💬
Engage on the host's social posts
🔁
Share on LinkedIn, Instagram, email, etc.
🎵
Create a Spotify list
Include on website, email welcome series, pitches.
📄
Add to your media page
✂
Reuse clips, quotes, insights regularly
Not only once. Create audiograms, blog posts, and other social content.
🔗
Reference it in future pitches
💡
THE TAKEAWAY
Podcasting compounds when leveraged.
6
RELATIONSHIPS
🤝
Peers
Collaborators
Amplifiers
Long-Term Relationships With the Host
Recommend potential podcast guests
Keep engaging on their social media
Share their content (help them grow, and they will do the same for you!)
Send clients their way
💡
THE TAKEAWAY
Podcast hosts are not stepping stones; they are peers, collaborators, and amplifiers.
6
THE SYSTEM
👑 Authority over time
Predictable
Repeatable
Strategic
TIME →
Turning Podcasting Into a System
When done correctly, podcast guesting becomes:
Predictable
Repeatable
Strategic
💡
THE TAKEAWAY
This is not about one interview; it's about building authority over time.
Consistency Tip
Turn this into a weekly habit
📁
Create a Google Workspace folder with your pitching template, your speaking topics, your podcast list, and your tracking sheet to have it all in one place.
✅
Use your tracking sheet to keep on top of your pitching game.
⏰
Set aside 2 hours per week to pitch and follow up. Block it in your calendar, same day every week.